Context

In a 7-week sprint, I partnered cross-functionally with Corporate Development, Product, and an external vendor to research the users and customers of GTreasury, a global leader in Treasury management, Ripple’s acquisition target.

This project required balancing rigor and speed. The C-suite needed actionable insights to answer: What are the top pain points for corporate treasurers? What tools make up their ecosystem? How might Ripple’s products create value? And should Ripple partner—or acquire?

Tasks & Actions

• Conducted 16 interviews with CFOs and Corporate Treasurers; accelerated analysis using AI-assisted synthesis to meet rapid decision timelines.

• Mapped the treasurer’s core responsibilities, pain points, and tool stack, highlighting where Ripple’s capabilities could deliver the most strategic value.

• Framed findings through analogies and visual storytelling to make complex systems and workflows intuitive and relevant for the C-suite and non-treasury stakeholders.

• Synthesized insights into strategic implications “move execution closer to the intention”, clarifying both opportunities and risks for Ripple’s acquisition thesis.

Results

• Increased UX Research visibility at the C-suite level, positioning the function as a strategic and agile partner for high-stakes product and corporate decisions.

• Helped stakeholders build a shared understanding of the market, customer needs, and the strategic fit between Ripple and GTreasury.

• Informed Ripple’s $1 billion acquisition of GTreasury, a global leader in treasury management systems, was announced in October 2025.